IPhone sales fall below analysts’ expectations.
Apple has closed its fiscal year of the unfortunate 2020 with a profit of 49,290 million euros (57,211 million dollars), 4% higher than last year. Revenues stood at 235,000 million.
The consensus of Bloomberg analysts expected that the profits of the company led by Tim Cook would, at the end of the year, be 58.4 billion dollars (50.02 billion euros). Meanwhile, they estimated income of 273,135 million dollars (233,914 million euros).
All this is seasoned with a fourth quarter with record sales, despite the global economic crisis due to the Covid-19 pandemic. They have been 55,424 million (64,700 million dollars), compared to the 54,394 million (63,500 million dollars) that analysts predicted
However, Apple’s sales show signs of exhaustion. Sales of its flagship product, the Iphone, have reached 22,600 million, below the 23,160 million that analysts predicted and 21% below the same period of the previous year, due to the delay in the launch of the new Iphone .
In the computation of the year, the technology giant has entered 118,000 million for its smartphone, compared to 223,000 a year ago. Revenues from Mac, iPad, wearables and their services division increased by 11.2%, 11.4%, 25%, and 16.1%, respectively.
The brand also suffers in China, one of its main markets. Sales there have fallen 29% in the fourth quarter, to 6.7 billion, these two factors have weighed on the company on the stock market, which fell 3.62% in post-trading on Wall Street.
Despite this, Cook has said that they have found a “tremendously positive” response to the new iPhone model and that he also expects the Chinese market to improve. Apple has not given forecasts for its next quarter due to the uncertainty in the evolution of Covid-19, but it has decided to keep its dividend intact, of $ 0.205 per share.