Apple turns around a trend and increases sales

The new Iphone turns around Apple's negative trend

The new Iphone turns around Apple’s negative trend.

 

Apple (NASDAQ: AAPL) today turns around a trend that dragged over the past year and surprised with a substantial increase in iPhone phone sales in the past three months, which allowed it to sign the best quarter of its history as soon as to income.

The firm that directs Tim Cook earned $ 22,236 million during the first three months of his fiscal year, 11.37% more than in the same period last year, and iPhone turnover rose 7.6% to 55,957 million dollars, compared to 51,982 million entered in the same period of 2019.

Precisely since last year, Apple no longer details in its accounts the exact number of phones sold or what models it is, but the fact that the rebound coincided with the Christmas campaign and occurred shortly after the iPhone market 11, invites us to think that the new models were responsible for this resurgence.

This was also confirmed by the company’s CEO, Tim Cook, who presented the results directly cited the “strong demand” of the iPhone 11 and iPhone 11 Pro, launched in September last year.

During the past three months, the turnover of the Cupertino firm (California, USA) reached a total value of 91,819 million dollars, above the 84,310 million of the same period of 2019, and its shareholders pocketed 4, $ 99 per title.

Although the iPhone was the product that stood out most in the financial results presented on Tuesday by its unexpected show of strength, two other categories considered strategic for the future of the company also experienced remarkable growth.

One of these two categories was that of services, which in the past three months saw the release of Apple TV +, the expected live content service, and billed a total of 12,715 million dollars, an increase of 16.9% with Compared to the same period of the previous year.

The other category was that of wearable technology, for home and accessories, among which are the popular Apple Watch smart watch and AirPods headphones, which together billed a significant 36.97% more to reach 10.010 million dollars ,

The cross of the day were Mac computers and, above all, iPad tablets, since both products went down in billing, and were surpassed both by services and wearable technology, for home and accessories.

By region, Apple’s revenues increased worldwide except in Japan, with special force in the Americas and in Europe, and at a lower but very significant pace due to the change in trend that reflects, in China, a market considered strategic for the company growth and where last year it had lost ground.

Precisely China and the iPhone were the two clouds that weighed over Apple’s horizon throughout the past year and that even raised doubts about the company’s future, so the fact that in these accounts both return to growth in a very positive sign for the company.

Despite the good moment in the Chinese market, the company lives with uneasiness the outbreak of coronavirus, which Cook explained has already led them to close one of its stores in the Asian country and to restrict the travel of its employees.

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